“La consumatrice non è un’imbecille.
È tua moglie.”
David MacKenzie Ogilvy
Il marchio che vuole fare la differenza, non si manifesta solo attraverso il logo, una campagna, investimenti media ma, dipende in primis dalla filosofia aziendale che deve farsi interprete dell’ascolto dei bisogni del cliente e della loro soddisfazione.
Solo così il prodotto dell’azienda verrà percepito come una “prima scelta” da parte del cliente/consumatore.
David MacKenzie Ogilvy è stato un pubblicitario britannico.
Nel 1948 ha fondato a New York l’agenzia Hewitt, Ogilvy, Benson & Mather.
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